DeMEC is a small London based group dedicated to the
design and creation of state-of-the-art jewels, promoting the maximum
possible levels of quality and integrity.
This group is in search of being the leaders in
jewellery with designs recognized for the innovation and exclusivity,
with an excellent customer service but with the most ecological
DeMEC is trying to go further in design
proposing a new range of jewellery that we call jewellery with a
purpose: our purpose is to give back to nature what she has been giving
us by using a product that will help to save the elephants preserving
the rain forests.
To reach its goal DeMEC is working with a very
old seed that was used 200 years ago in the finest products but that was
replaced by plastic in the 50’s. The palm seed known as vegetable ivory
[Phytelephas Macrocarpa], coming from the Amazon Jungle in
Latin-America, is called this way because its colour, hardness and
density are very similar to animal ivory. These properties make these
amazing seeds the only natural and one hundred percent sustainable
alternative for ivory.
The buttons of the Victorian dresses, the draw
handles of the fine furniture were made with this seeds as well as some
special accessories (Japanese carvings), rare miniatures and sculptures.
But before it can be worked, the seeds must be
allowed to dry naturally to gain the hardness required to be carved.
This drying time can go to up to twenty years. Obviously the older the seed the more valuable
DeMEC firmly believes that jewellery designs
should be dynamic and timeless, in the same order of ideas, the
development in our jewellery designs is evolving to express our thinking
and to be at the edge in the sophisticated and amazing world in which we
We have striven for innovation in the design
of fine jewellery combining the many talents of our designers, to place
our product in a position of leadership in the European market.
Our pieces have the touch of high class and
exclusivity needed to reach the hearts of the most demanding buyers.
Jewels individually designed and handmade in the United Kingdom to
create unique pieces of art.
All our pieces are classified according to the
age of the vegetable ivory seeds. To work with the seeds we allow them
to get dry from 2 to 20 years. The young seeds (2 to 10 years old) are used for
costume jewellery (Genteel Collection) and the harder seeds (those from
10 to 20 years old) are used for fine jewellery (Goddess, Empress, Queen
and Princess) in combination with gems, 18 carat gold, ancient stones,
sterling silver and semiprecious stones.
All the collections and dried times were a
classification created and belong to DeMEC as a way to get the best
possible quality in the jewellery.
THE GODDESS COLLECTION (GEMS)
The Goddess collection is the perfect
combination between vegetable ivory seeds dried for 20 years and gems.
The seeds are selected not only for the age but for the quality of the
grain and the colour, and are mixed with diamonds, rubies, sapphires and
THE EMPRESS COLLECTION (18-CARAT GOLD)
The Empress collection is the perfect
combination between vegetable ivory seeds dried for 20 years and 18
carat gold. The designs and the seeds are carefully selected in order to
establish a perfect match in colour and balance.
THE QUEEN COLLECTION (ANCIENT STONES)
The Queen collection is the exotic combination
between vegetable ivory seeds dried for 20 years and semiprecious stones
carved by hand thousands of years ago. The seeds are selected by hand
and ancient stones are checked by experts of the principal institutions
in London, as the British Museum.
THE PRINCESS COLLECTION (STERLING SILVER)
The Princess collection is the romantic
combination between vegetable ivory seeds dried between 10 to 20 years
and sterling silver. The idea is to create new designs using high
quality vegetable ivory seeds and mixing them with semi-precious stones
and/or sterling silver.
DeMEC’s jewellery pieces are divided in three
major classifications: the free edition, the limited edition and the
DeMEC’s FREE EDITION
The free edition pieces are formed by those
pieces that were, have been and will be created for DeMEC, according to
its own style, to show a particular style in fashion or in projects
beyond borders. These specific pieces can be made in any amount and any
DeMEC’s LIMITED EDITION
DeMEC chooses some especial designs or hand made
pieces to for a limited edition. These are special pieces identified by
the respective designer with no more of 12 pieces per design per colour.
DeMEC UNIQUE PIECES
This is a determined group of jewels that are
art pieces and for that reason unique. This pieces will not be repeated
and obviously will belong to the first buyer that acquire them.