JEWELLERY WITH A PURPOSE
DeMEC is trying to go further in jewellery
design proposing a new range of jewels called jewellery with a purpose.
For this DeMEC is using a very special palm seed
discovered over 300 years ago in the Amazon jungle known as
vegetable ivory [Phytelephas Macrocarpa]. The colour, hardness and
density of these seeds are very similar to animal ivory, making them the
only natural and 100% sustainable alternative for ivory, helping to save
the elephants and preserving the rain forests, at the same time.
But before it can be worked, the vegetable ivory
seeds must be
hardened by drying naturally.
This can take from 2 to 20 years; the older the
seed the more valuable it becomes.
DeMEC devised a classification based on age to
create the different collections: GENTEEL, young seeds less than 10
years old used for costume jewellery and PRINCESS, seeds more than 10
years old used for fine jewellery.
The Princess Collection (in sterling silver) can
be found in all of our retailers within the UK or accompanied by the
Genteel Collection in the London markets of Greenwich and Spitalfields.
A list of retailers can be found on our
For further information contact DeMEC Ltd at:
0208 579 9206 - 07782 383 788 or make an appointment to visit our
showroom in West London.